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Our core programs: User Experience Design for Services

Empowered Experience
Intuitive Technology

The brand-new User Experience Design for Services sector of the CDI promises to seek ways of revolutionizing exactly how a variety of services can begin to engage consumers while providing a positive user experience. These services encompass a large amount of economic responsibility, a responsibility that the design for services team looks to refine, in order to increase value for the consumer and improve efficiency of industry, by utilising a range of design methodologies and technologies which are optimized by our expert researchers.

Led by Associate Professor Jeni Paay, the User Experience Design for Services sector focusses on redesigning the user experience for what is currently Australia’s leading contributor to the economy, through both economic output and employment. Tackling industries such as health and tourism, areas that strongly reflect Australia’s growth as a global powerhouse, the design for services team looks to establish innovative design of services that can continue to compete in a global market.

With a research team that places considerable value on learning from history, the design for services team looks to innovate through influence, masterminding new experiences for an engaged user-base by researching and adapting past ideas for a modern audience. The User Experience Design for Services team applies a human-centred innovation approach that remains adaptable, ensuring it can approach a variety of project areas in an effective manner.

Dr. Jeni Paay

Jeni Paay is Associate Professor in Interaction Design in the School of Design, Centre for Design Innovation, at Swinburne University of Technology,...

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Prof. Mark Taylor

Professor Mark Taylor has quickly become an integral member of the CDI, after joining Swinburne University in November 2017. A vital piece of the...

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Dr. Flavia Marcello

Associate Professor Flavia Marcello comes to Swinburne after a varied teaching career at Deakin and Melbourne Universities and Temple...

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Dr. Daniel Huppatz

As an Associate Professor of Swinburne University’s School of Design, Dr Huppatz has proved adept at training the next generation of architects...

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