Design Capacity Mapping Project
by Prof. Ken Friedman
Summary of Project:
This project aims to foster economic growth in Australia through the understanding of design capacity. It will identify macroeconomic factors with a specific focus on those that have brought about the rapid transformation of various industry sectors. The research team is comprised of international experts with broad academic and industry experience in the fields of design and business. This will ensure the project generates academically rigorous outputs that will inform industry leaders and policymakers.
Statement of Impact:
The project will expand Australia's knowledge base and capability in the field of design thinking, strategic design and design integration and thereby enhancing the nation's future in a rapidly expanding, global industry sector. It will also enhance Australia's international research collaboration in this field. The project will specifically foster both research and industry links with Asia, Europe and North-America. The project has the potential to inform public policy and industry strategy for innovative design in the next decade.
Secondly, the research will address the importance of the Australian economy to maintain its overall competitiveness in the world and in particular in the expanding Asian region. This region is poised to account for roughly 42% of the world’s GDP by the year 2019 (Australian Government, 2015a). At present, the services industry in Australia employs more than 85% of the entire workforce. This translates to roughly 82% of real gross value added (GVA). Gross value added is a robust indicator that measures the contribution of each individual sector to the economy (Australian Government, 2015a). The Australian Government (2012, p.3) acknowledges that “[t]here is a growing awareness across the sector that innovation is as important for the service business as it is in the manufacturing, mining and agricultural sectors”.Download PDF